This Is Not A Rest Day #GetAGrip Founded in 2003, inov-8 is one of the world’s leading off-road running and performance training brands for footwear, apparel and equipment. The brand is renowned for delivering the ultimate is grip. inov-8’s origins and footprints are etched in the muddy British fells and trails but over the years the company has optimized its products to meet the needs of all terrains worldwide. This short video (by Dave MacFarlane) sums up who we are.
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